Bringing you experience and a product portfolio to meet your financial objectives and marketing needs.

Financial Analysis | Marketing Support | Active Programs

The Premier Difference


Are you “making” or “losing” money?

Premier Planning can provide your firm with an individually customized comprehensive financial analysis that compares your current preneed program with other programs available in the market today. Through our financial analysis we will help you determine exactly which product, or blend of products, is best suited for your business and your families. Our focus will be on designing and developing a total preneed program that maximizes your comprehensive position, while minimizing the probability of future shortfalls.

We are aligned with many of the country’s largest, most financially secure preneed funding companies. Regardless of the size of your business, we offer you the flexibility to choose from a wide range of products that will provide the most benefit or you and the community you serve.


Is your plan easy to use and simple to manage?

In today’s increasingly competitive marketplace we recognize that your future market share depends on the success of your preneed marketing efforts today. Premier Planning will develop a customized, measurable marketing plan through our team of dedicated marketing and industry professionals to ensure your program meets and exceeds your goals. Our customers have come to expect the following from our marketing plans:

  • Increased sales volumes and inbound inquiries
  • Measurable success
  • Seamless administrative performance


Do you want to expand your market share with an active program?

It’s all about people. With our decades of experience in the preneed space, our recruiting, training and placing practices for qualified agents have only become more effective. Not only can we provide the standard, in-house agent, but we also have resources to provide outside counselors aimed at increasing market share and future revenue. A few of the benefits our recruitment can provide are:

  • Licensed, qualified and effective sales agents
  • Increased market share and expanded business footprint
  • Continual education for agents and internal staff


Working together to find the right mix of products, marketing and analysis. Learn about our product offerings:

Preneed Specific

Travel Protection Plans

With APASI’s very own Guaranteed Travel Assurance Plan™, you’ve found the missing piece to your PreNeed Program! Where it be extra revenue in your pocket with our performance based incentive programs, or our unique flexible monthly premiums, APASI has you covered!

Partner with APASI Today and Get:
« 24/7/365 assistance, in over 100 languages
« No cap or limitations to our services!
« Flexible payment options
« Performance-based sales incentive programs
« Continuous educational and sales webinars

Please contact Jenna in our office at 866-708-6219 for more information or to sign up to offer this product.

Download Brochure

Online Sales

Discover the many resources and services Premier makes available to funeral homes.

Our Team Of Experts

Premier Marketing recognizes the importance of continued communication and support in becoming your business partner. Our team will keep you informed on industry trends, product changes and the progress of your preneed program toward the goals of your firm. In addition, we will also provide you and your team with licensing support, continued education and state reporting requirements.


Jeff Wright, Vice President – Preneed

With more than a dozen years of experience in preneed, Jeff has held senior management positions with Preneed IMOs, as well as being President at Southland National Insurance Company.

Ed Patschke, Senior Advisor – Preneed

Ed founded Advance Planning Services, LLP, in 2004. Prior to organizing Advance Planning Services, Ed served for over thirty years in various senior management positions with the SECURA Companies (SECURA Life & SECURA Investments) and later with NGL.

Amanda Buch, Regional Sales Manager – Preneed

Amanda brings more than 10 years of experience as a preneed counselor. Her experience in the funeral home gives her great insight to bridge the gap between preneed and at need business.

Andy Weninger, Regional Sales Manager – Preneed

Andy’s preneed background reaches back to 1997 where he sold Preneed for four funeral homes. Andy brings a wealth of experience in the Preneed arena. Andy and his wife live in the Milwaukee area.

Ricardo Ibanez, Agent Sales Manager – Preneed

Ricardo is responsible for developing and growing the relationship between Premier Planning Pre-need, Assurant, and Service Corporation International in the pre-need business by hiring, training and executing sales. He has spent the last five years with Assurant Pre-need dedicated to growing the production of insured pre-arranged funerals.

Support Staff

Adrienne Pospisil, Contracting and Licensing
Jenna Crofts, Agent Support